Free The Children, We Day and Me to We underwent a rebrand. Websites were updated to reflect the new look and feel and the overall idea of 'WE'. In the new design, the emphasis is put on photography and visual storytelling.
What if everyone took one positive action, big or small, every day? We365 is a community of people making the world more awesome by accepting inspiring challenges that impact hundreds of causes.
We deliver you inspiring challenges daily. Care about the environment? Want to beat cancer? We365 makes taking positive action and tracking your impact simple.
On the platform, there are various levels of achievement users can reach. Once a particular benchmark has been reached, a badge is issued to the user. These rewards encourage social actions (adding friends, following), interacting with content (liking, commenting), taking challenges, and tracking your volunteer hours. They are designed to be relevant to the audience with fun, bright colours, and pop-culture references.
Official Honoree in the 19th Annual Webby Awards in the Mobile: Best Visual Design - Function and Mobile: Social categories.
We365 is an initiative of Free The Children and TELUS, built by Clearbridge Mobile.
The We Schools Kit is an educator resource package. It contains an educator's guide with all the information (campaigns, activities and extra resources) needed to kick off their year of action.
This year, a small broadcast insert was added. This brochure contained information about the We Day broadcast on ABC and how educators can get their We Schools group involved with watching.
We365 is a community of people making the world more awesome by accepting inspiring challenges that impact hundreds of causes.
The youth postcard was a We365 promotional piece created prior to app launch and provided a sneak-peek of the app at We Day events. The cootie catcher design spoke to the app's social aspect and the "challenges" functionality as well as helped distinguish the postcard from other postcards. The cootie catcher included social causes and challenges for youth to engage with while at We Day.
We365 is a social platform that allows people to accept inspiring challenges that impact hundreds of causes. Posters were delivered to schools prior to the app launch.
Design is highly graphic with "world-changer" personalities that relate to the social causes on the app. There is one blank personality included to symbolize "you" and "your" place within the community.
High fashion and fears meet. This book explores unusual phobias and uses high fashion inspired typography to visually represent the fear.
The posters were created to promote We365 in the Me to We pop-up shop in Yorkdale Shopping Centre. The posters are fun and inspirational and are designed to fit inside student lockers. Poster content directly references the badges users can earn on the app.
We365 is a social platform that allows people to accept inspiring challenges that impact hundreds of causes. To promote the We365 soft launch across the We Day 2013 tour, a collection of materials were created. Items consisted of in-show screens, public relations banner, educator banner, and a We365 booth.
The screens were used during in-show challenge activations. The public relations banner was used in the media room to showcase two key app functions: causes and challenges. The educator banner is photography-based with an informational focus which included scholarships, volunteer hour tracking, and group functionality for classes.
Photographs are courtesy of We Day and Free The Children.
Marketing assets created for our Connect to a Country, Connect to a Pillar campaign for Adopt a Village. Assets included: pull up banners, country fundraising poster, pillar fundraising posters and a booth.
These will be on display for the 2015-2016 We Day Tour, located in the Educator Lounge.
