We365 is a community of people making the world more awesome by accepting inspiring challenges that impact hundreds of causes.
The youth postcard was a We365 promotional piece created prior to app launch and provided a sneak-peek of the app at We Day events. The cootie catcher design spoke to the app's social aspect and the "challenges" functionality as well as helped distinguish the postcard from other postcards. The cootie catcher included social causes and challenges for youth to engage with while at We Day.